Ventiv Technology

Driving the Data Dividend

Ventiv Resource Library

Issue link: https://ventiv.uberflip.com/i/1021139

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Page 1 of 15

1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2 Data and analytics – an overview . . . . . . . . . . . . . 5 3 Data analytics – a maturing discipline . . . . . . . 6 4 Risk data and the business . . . . . . . . . . . . . . . . . . . . 7 5 The barriers to data use . . . . . . . . . . . . . . . . . . . . . . . . 8 6 Data driven-decision making . . . . . . . . . . . . . . . . . 10 7 The risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 8 The future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Contents

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