Ventiv Technology

Instead of figuring out how to get access to data, explore it, and get questions answered, AI empowers end users to jump in and query their data directly and generate actionable insights without the need to engage a professional data scientist. Analytics is all about uncovering insights and connections. Automatic pattern detection is another AI-powered capability Ventiv Analytics offers. Pattern detection automatically identifies and presents critical relationships within the data. Even though the end user may have suspected or had strong proof of these relationships, AI-powered analytics helps to eliminate the biases and potentially incorrect conclusions users may have reached. LEVERAGING THIRD-PARTY DATA It's certainly possible to make decisions based only on an organization's internal data; however, the truly analytics-driven organization is aware of and making careful, conscious use of third-party data. For risk and claims leaders, there is a wealth of high-quality third-party data to integrate into their analytics processes. We're talking primarily about structured data, which is machine readable and easily loaded into databases and queried. In recent years, governments around the world have systematically made public previously unavailable or inaccessible public-sector data. In the United States, the UK, and the European Union, "open data" websites have made available massive amounts of government statistics, including health, education, worker-safety, and energy data, among others. Modern analytical tools allow organizations to integrate third-party data to gain a more holistic view of the business challenges they're trying to solve. The combination of powerful technology and third-party data empowers users to ask new questions and get better insights. ADVANCED ANALYTICS: THE BIG PICTURE There's little doubt that an organization's or a team's ability to use advanced analytics is critical for effective business decision-making. According to Greg Adams, vice president of business analytics for IBM, adoption of advanced analytics enables organizations to "enhance, accelerate and scale human expertise" by: » Uncovering insights and patterns that would have otherwise remained hidden or siloed; » Engaging with data in new ways to achieve new discoveries; » Drawing upon those new insights to make better decisions for managing performance; and » Digging deeper, asking better questions, exploring previously unconsidered possibilities, and innovating boldly. 30 | 3SIXTY ° VENTIV TECHNOLOGY

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