Ventiv Technology

Driving the Data Dividend

Ventiv Resource Library

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1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 Data and analytics – an overview . . . . . . . . . . . . . . . . . . . . . . . 2 3 Data analytics – a maturing discipline. . . . . . . . . . . . . . . . . . . 3 4 Risk data and the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 5 The barriers to data use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6 Data driven-decision making . . . . . . . . . . . . . . . . . . . . . . . . . . 8 7 The risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 8 The future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Contents DRIVING THE DATA DIVIDE | 2

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