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Gartner echoed those comments. In its report "Top Trends in Data and Analytics for 2021", the analyst believes that Data and Analytics (D&A) is shifting to become a core business function. "Rather than it being a secondary activity done by IT to support business outcomes, business leaders increasingly think in terms of D&A as one of their key business capabilities to drive their business results. As organizations accelerate their digital business transformation efforts, business-domain-led D&A, data literacy, data monetization, smarter data- sharing and adaptive governance increasingly play key business roles." So that's great news for the industry, right? Yes and no. BRAVE NEW WORLD | 2 In their March 2021 report titled "Insurance 2030 – The Impact of AI on the future of insurance," McKinsey suggested that "AI and its related technologies will have a seismic impact on all aspects of the insurance industry, from distribution to underwriting and pricing to claims. Advanced technologies and data are already affecting distribution and underwriting, with policies being priced, purchased, and bound in near real time." According to PwC's annual AI Predictions survey, AI is hard. "Too many AI investments end up as 'pretty shiny objects' that don't pay off. Most companies have yet to adapt talent strategies, organizational structures, business strategies, development methodologies and risk mitigation for a world that moves at AI speed." The Challenges With Data How big is BIG Data? It's really, really BIG. That may be considered a trite answer, but take into account that 90% percent of the world's data was created in the last two years. And it is estimated that every two years, that volume of data across the world doubles in size. Insurance companies thrive on data. It powers most of its products and operations -- from underwriting to claims to policy administration to marketing and customer engagement -- across the enterprise. And it is key for corporate survival in a fast-changing environment. But there are issues with harnessing that power for AI and data analytics.

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