Ventiv Technology

The Need For Speed - How Real-Time Data and Analytics Are Pushing the Boundaries of Efficiency

Ventiv Resource Library

Issue link: https://ventiv.uberflip.com/i/1473695

Contents of this Issue

Navigation

Page 13 of 16

Data Quality / Accuracy Over the years, data quality has been a constant challenge with almost every industry. The list of common data quality issues stretches from manual data entry errors to lack of completeness and from duplicate data to data transformation errors. O'Reilly, a technology and business training provider, surveyed the state of data quality in 2020. According to the 1900 survey participants, it was the huge number of growing data sources that was the single most common data quality issue. More than 60% of respondents selected 'Too many data sources and inconsistent data,' followed by 'Disorganized data stores and lack of metadata,' which was selected by just under 50% of respondents." For McKinsey, data quality was a time-consuming challenge. With real-time data on the rise, what is the answer? One solution -- born out of the O'Reilly survey -- was the formation of data teams. The survey results suggested that a dedicated data quality team helped to foster the use of AI-enriched tools. In fact, a dedicated team was much more motivated to invest in learning to use these tools as well while few analysts and data engineers had the time or capacity to fully master these tools. THE NEED FOR SPEED | 12 "Data processing and cleanup can consume more than half of an analytics team's time, including that of highly paid data scientists, which limits scalability and frustrates employees. Indeed, the productivity of employees across the organization can suffer." Respondents to their 2019 Global Data Transformation Survey reported that an average of 30 percent of their total enterprise time was spent on non-value- added tasks because of poor data quality and availability.

Articles in this issue

Links on this page

Archives of this issue

view archives of Ventiv Technology - The Need For Speed - How Real-Time Data and Analytics Are Pushing the Boundaries of Efficiency