Once again, it is AI and analytics to the rescue. There are several types of artificial intelligence
applications that can help insurance companies protect their networks and databases from
cyber attacks. These include:
Malware and
Suspicious Network
Behavior
These applications
are used to
proactively identify
security threats
before they do any
damage. The key is to
detect irregularities
in traffic flow and
data before an attack
can take place.
Advanced
Visualizations
These tools help
monitor the complex
networking
infrastructure by
enabling users to
visualize high-
volume, real-time
network traffic data.
Anomaly-Based
Intrusion
Similar to detecting
fraud in insurance
claims, these
applications look for
network and
computer intrusions
and misuse by
monitoring all system
activity and labeling
it as either normal or
anomalous.
BRAVE NEW WORLD | 7
Marketing Intelligence
Customer-centricity is the watchword for today. Insurers are constantly seeking better ways to
understand their customers, personalize the customer experience, maintain their loyalty, and attract
profitable new ones.
AI and data analytic tools are helping to shift insurers form product-centric to customer-centric by
delivering true insight into customer needs, behaviors, and engagement. All designed to prioritize
opportunities and take action to optimize marketing programs and drive measurable results.
