Ventiv Resource Library
Issue link: https://ventiv.uberflip.com/i/1454073
Market Segmentation AI can remove the limitations of traditional market segmentation by analyzing a host of data sets and produce more targeted segments. It can also examine and evaluate real-time consumer engagement through every stage of the purchasing process. Content Generation In today's world, "content is king". The key is having the power to generate that content and get it to the right people at the right time through the right channel. AI technologies can help to develop a framework for an end-to-end content strategy, as well as automate the content generation and delivery. Behavior Analytics The growth of the internet and social media has fostered a huge wealth of new data sets around customer interactions and personal behaviors. AI offers marketers the ability to gain deep insights into their customers In marketing and advertising campaigns, it can be a game changer by enabling marketers to immediately respond and adjust to changes in consumer behavior and further personalize those interactions. Claims Processing It wasn't that long ago that the claims management process was a complex, tedious, and manually intensive effort. Policyholders struggled to understand -- and work within -- the system. Fast forward to today where companies like Amazon and Apple have redefined the customer experience. It means settling the claim quickly and keeping the customer satisfied. For the company, it means collecting better intelligence, process automation and proactive engagement, with the policyholder. Digitally transforming the claims experience means the ability to avoid unnecessary bottlenecks, reduce expenses, and speed up the settlement. A happy customer is a loyal one. First Notice of Loss (FNOL) For an auto accident, electronic claims submission leads the charge. Policyholders can start a claim through a mobile app, take pictures of the damaged vehicle and the accident scene (as well as record some testimony from witnesses). AI tools can check that the vehicle is as described prior to the accident, and to ensure the photographic evidence aligns with the details of the claim. It can also access information associated with vehicles with similar age, mileage and value to determine accurate repair costs. BRAVE NEW WORLD | 8